In the vibrant world of New York’s hospitality scene, where every corner tells a story, few narratives stand out as much as that of Sofia Vandaele. As the General Manager of InterContinental New York Barclay, Sofia goes beyond traditional hotel leadership; she creates memorable experiences for guests. Her journey—from a young girl inspired by her family’s restaurant in Belgium to leading one of Manhattan’s prestigious hotels—reflects her deep passion for hospitality.
“Hospitality is about connection; it’s about making people feel welcome and valued.”
Sofia’s love for this industry began in her childhood, surrounded by the warmth of her parents’ restaurant. “For me, hospitality was always about connection,” she recalls. “I loved interacting with different people and creating memorable experiences.” This early spark ignited her pursuit of a degree in Hotel Management, laying the groundwork for a career that would lead her to remarkable heights.
Her professional journey began at Starwood Hotels & Resorts in Brussels, where Sofia’s determination quickly opened doors. Following pivotal roles, including Hotel Manager at the Sheraton Belgravia in London, her path took her across the globe, from New York to Paris. Each experience honed her skills in hotel operations and guest relations, shaping her into the leader she is today.
“Every step in my career taught me something invaluable; each city had its unique flavor that shaped my perspective.”
In 2018, Sofia embraced the opportunity to lead InterContinental New York Barclay, a historic property steeped in charm. “The Barclay is not just a hotel; it’s a New York institution,” she reflects. “It’s an honor to be part of a place that has welcomed so many remarkable guests throughout its history.” With its rich legacy dating back to 1926, The Barclay is a symbol of elegance and hospitality in Manhattan.
The Art of Leadership
As General Manager, Sofia’s role encompasses a diverse array of responsibilities, guiding a team of over 400 dedicated professionals. “My job involves engaging with our guests, refining our services, and shaping the hotel’s vision,” she explains. Her leadership style emphasizes authenticity and inclusivity, fostering a culture where every voice is valued. “Celebrating our small wins is crucial; it creates a sense of unity and reminds everyone that their contributions matter,” she adds.
In an industry where change is constant, Sofia understands the evolving expectations of guests. “Today’s travelers seek more than just a comfortable bed; they want personalized, anticipatory service,” she shares. To meet this demand, The Barclay continuously evaluates and adapts its offerings, ensuring that each guest’s experience is uniquely tailored to their desires.
Innovative strategies play a pivotal role in enhancing guest satisfaction. By incorporating advanced technology—like digital concierges and modern room features—The Barclay aims to blend high-tech with high-touch service. “We want to not only meet but anticipate our guests’ needs,” Sofia emphasizes. “It’s the thoughtful details that create lasting memories.”
Embracing Sustainability
In an era where sustainability is paramount, Sofia is dedicated to embedding eco-friendly practices into The Barclay’s operations. “Sustainability is essential to our guest experience,” she insists. From eco-conscious in-room amenities to the Barclay Conserve Program, every initiative reflects a commitment to responsible tourism.
One of her proudest achievements is the “Barclay Bees” program, featuring beehives on the hotel’s rooftop. “We incorporate the honey harvested from our bees into our culinary offerings, forging a unique connection between our guests and the environment,” Sofia explains, her enthusiasm palpable. This initiative not only supports local biodiversity but also enhances the hotel’s culinary artistry.
Balancing Legacy and Innovation
Sofia understands the delicate balance between honoring The Barclay’s rich history and meeting the modern expectations of today’s guests. Following a substantial $180 million renovation, the hotel beautifully marries its storied past with contemporary luxury. “We pay homage to our heritage while embracing innovations that enhance comfort and experience,” she reflects.
This commitment to maintaining The Barclay’s legacy while adapting to current trends has solidified its status as a leader in New York’s luxury hospitality landscape. “It’s a careful dance, one that we approach with respect and vision,” she notes.
Overcoming Challenges
Sofia’s journey has not been without its hurdles. The COVID-19 pandemic presented challenges that tested the resilience of the entire hospitality industry. “It was the most significant challenge I faced as General Manager,” she admits. Yet, Sofia witnessed the unwavering spirit of her team and the hotel itself. “We rebounded swiftly, demonstrating our commitment to excellence and adaptability.”
The pandemic highlighted the importance of empathy and understanding in leadership. “Prioritizing mental health and well-being has always been vital for me,” she shares. “It became even more crucial during this time for both my team and myself.”
Inspiring the Next Generation
As a role model in the hospitality sector, Sofia is passionate about empowering the next generation of leaders. Her advice is both straightforward and impactful: “Follow your passion, stay focused, and seize opportunities as they come.” She believes that every chance to learn and grow leads to invaluable connections and unexpected paths in one’s career.
“Your passion is your compass in this industry, Let it guide you through challenges and inspire you to create meaningful impacts.”
Conclusion: A Legacy of Hospitality
Sofia Vandaele’s story exemplifies the transformative power of hospitality. Her dedication to excellence, paired with her innovative spirit and compassionate leadership style, sets a remarkable standard within the industry. As General Manager of InterContinental New York Barclay, she continues to shape experiences that resonate deeply with guests, reminding us that at the heart of hospitality lies a genuine desire to serve and connect.
“In the fast-paced world of luxury hospitality, my journey encourages us to embrace our passions, celebrate our unique journeys, and strive for excellence in everything we do.”
