The global economy has undergone significant shifts since the COVID-19 pandemic. Businesses, regardless of size, are finding themselves in a transformed landscape with new challenges and opportunities. From adapting to changes in consumer behavior to managing supply chain disruptions, companies are learning how to stay resilient in this new normal. As we move further into 2024, understanding these shifts is crucial for businesses looking to thrive. This article will explore practical strategies to help businesses navigate the complexities of a post-pandemic economy. 1. Adapting to Shifts in Consumer BehaviorOne of the most prominent changes since the pandemic is the shift in consumer behavior. With the rise of remote work and digital-first experiences, consumers now expect more convenience, speed, and personalized interactions. According to a study by McKinsey & Company, over 60% of consumers have changed their shopping behaviors since the pandemic, favoring online shopping and home delivery over in-store visits. Embrace Digital Transformation: Businesses that have not yet transitioned to digital platforms are at risk of being left behind. Investing in e-commerce platforms, mobile apps, and social media marketing can significantly boost visibility and sales. For instance, local retailers who pivoted to online sales channels during the pandemic have seen sustained growth. Personalization is Key: Consumers today expect tailored experiences. Utilizing customer data to deliver personalized recommendations, special offers, and targeted content can enhance customer satisfaction. Tools like AI-driven chatbots and customer relationship management (CRM) systems can help automate and personalize interactions, improving customer loyalty. 2. Strengthening Supply Chain ResilienceThe pandemic exposed vulnerabilities in global supply chains, with many businesses facing delays and shortages. The ongoing disruptions have made it clear that a resilient supply chain is not just a competitive advantage but a necessity for survival. Diversifying Suppliers: Relying on a single supplier or region can put businesses at risk. Diversifying your supplier base and considering nearshoring options can help mitigate the risks of global disruptions. For example, businesses that diversified their supply chains by sourcing materials locally have been able to maintain steady production levels. Invest in Technology for Supply Chain Visibility: Adopting digital solutions like Internet of Things (IoT) sensors, real-time tracking software, and AI-driven forecasting tools can help businesses gain better visibility into their supply chains. This enables proactive decision-making, minimizing the impact of potential disruptions. 3. Managing Workforce Expectations: Remote and Hybrid WorkThe shift to remote work during the pandemic has had a lasting impact on how businesses operate. While many employees prefer the flexibility of working from home, others seek the collaboration and social interaction of an office environment. Managing this dynamic can be challenging for employers. Flexible Work Models: Adopting a hybrid work model can help businesses retain talent and maintain productivity. This allows employees to work remotely while providing opportunities for in-office collaboration. According to a report by Gartner, 48% of employees expect their employers to offer remote work options after the pandemic. Investing in Collaboration Tools: Effective communication is essential for hybrid teams. Tools like Slack, Zoom, and project management software such as Asana can help keep teams connected and on track. By fostering a culture of open communication and regular check-ins, businesses can ensure that remote teams remain engaged and productive. 4. Financial Planning and Cash Flow ManagementThe economic uncertainty caused by the pandemic has highlighted the importance of strong financial management. Maintaining a healthy cash flow is critical for weathering periods of reduced demand or unexpected expenses. Reevaluate Your Budget: Regularly reviewing and adjusting your budget can help identify unnecessary expenses and allocate resources more effectively. For instance, many companies have shifted their focus from long-term capital expenditures to short-term investments that yield immediate returns. Leverage Government Support and Grants: Many countries have introduced support programs to help businesses recover from the effects of the pandemic. Researching and applying for available grants, low-interest loans, or tax credits can provide a much-needed financial cushion. 5. Focus on Customer Experience (CX) and Building TrustCustomer loyalty is more crucial than ever in a post-pandemic world. Providing an exceptional customer experience can differentiate your brand and drive long-term success. Enhance Your Online Presence: A well-optimized website, active social media channels, and a strong presence on review platforms like Google My Business can attract new customers and build trust. Responding to online reviews and addressing customer feedback can demonstrate your commitment to customer satisfaction. Transparency Builds Trust: Being transparent about any changes in operations, pricing, or product availability can build trust with your customers. During the pandemic, brands that communicated openly with their customers about delays or changes to services were able to maintain customer loyalty. 6. Sustainability as a Competitive EdgeThe pandemic has increased awareness around environmental sustainability, with consumers and businesses alike prioritizing eco-friendly practices. Adopting sustainable business practices can not only reduce costs but also attract eco-conscious customers. Green Supply Chain Practices: Implementing sustainable practices, such as reducing packaging waste or using energy-efficient processes, can enhance your brand’s reputation. Companies like Patagonia have built their brand around sustainability, appealing to a growing market of environmentally aware consumers. Promote Your Efforts: Highlighting your sustainability efforts in your marketing materials and on your website can appeal to customers who value environmental responsibility. This can set your business apart in a competitive market. In Conclusion, Navigating the challenges of a post-pandemic economy requires adaptability, innovation, and a focus on long-term resilience. By embracing digital transformation, strengthening supply chains, and prioritizing customer experience, businesses can position themselves for success. While the road to recovery may be uncertain, companies that remain agile and customer-focused will find opportunities for growth in even the most challenging of times.

Digital Version In aviation, there are thousands of career success stories, but have you ever heard of someone transitioning from shaping brand narratives as a Chief Communications Officer to leading an air charter brokerage company? Meet Vilma Vaitiekunaite, the CEO of Skyllence, who has not only become a pioneering force in the industry but has also redefined what it means to lead with vision and passion. We spoke with Vilma to explore her journey, from the early inspirations that guided her to aviation to the milestones she continues to achieve in setting new standards for leadership and service excellence. Roots of Passion While Vilma’s impressive professional journey is driven by her dedication and skill, her deep connection to aviation can be traced back to her early family influences. Her father, who had always dreamed of becoming a pilot, was unable to pursue this path due to a vision impairment — a common barrier at the time. However, his passion for aircraft was contagious, making aviation a frequent and cherished topic of discussion within the family. Also, her mother worked at a military airbase, which provided Vilma with a unique insight into the complex operations, discipline, and technological developments that define aviation. “I’ ve always been an ‘aviation geek type of girl’ at heart! Discovering, for example, new jet announcements excites me far more than the latest haute couture collections,” says Vilma. What makes this story stands out Vilma’s career trajectory is nothing short of inspiring. Fifteen years ago, she started working in communications across various brands – from aircraft leasing and maintenance to ground handling and VIP airliners. She quickly realized the power of storytelling within the complex dynamics of the industry” ecosystem. In her most recent role as Chief Communications Officer at a leading global aviation brand, Vilma was responsible for crafting messages that resonated with stakeholders, investors, and clients. This multifaceted experience allowed her to see the bigger picture of the industry, one she felt empowered to transform, ready to take a more prominent role. While in the corporate world transitioning directly from a communications background to a CEO position is uncommon, Vilma saw it as a challenge she’s willing to take: “As a Chief Communications Officer you have the experience of putting down all the fires and finding the best solutions no matter the situation, and although it’s theoretically the top position in the field, I knew there must be more room to grow.” The opportunity to lead Skyllence came at a pivotal moment, for both Vilma and the company. Skyllence was in need of some new winds in terms of brand identity and strategical direction, which presented a perfect opportunity for Vilma to start fresh, essentially reinventing passenger air charter brokerage services. Today, Vilma is certain that the company is finally on the right track: “Since joining Skyllence as CEO, I’ve focused on strengthening our brand presence and making Skyllence attractive to business aviation professionals as well as our clientele. In less than two years, the company has bloomed, and our competitors are now looking to replicate our success.” Leadership that Puts People at the Forefront At the heart of Skyllence’s remarkable success lies Vilma’s commitment to following a bold yet focused strategy: to lead the industry by integrating innovation, prioritizing service excellence, and maintaining agility in the face of market changes. “The future of aviation lies in the seamless integration of technology and human expertise to deliver extraordinary experiences.” Given the relationship-driven nature of the business, where human connections are central to every operation, Vilma’s prior experience and communication skills are real lifesavers, helping ensure that everyone is heard and seen, problems are addressed promptly, and collaboration is seamless. Skyllence is a brand that is equally client-centric and employee-centric. Vilma believes that the key to sustained success is a workplace culture where employees feel empowered, valued, and motivated to innovate. She consistently emphasizes that the company’s progress is a collective achievement: “Here, we do things differently. I believe in empowering my team to take ownership of their projects and instilling a sense of responsibility. You have to trust your people and give everyone the stage to shine.” She also highlights that there is no (and should never be) ideal employee profile — instead, the team’s strength lies in diversity and inclusivity. Ahead in Client Experience “ Drawing from her communications background, Vilma emphasizes that the key skills of listening, paying attention to details, and responding under pressure are crucial when interacting with air charter clients daily. The Visionary Leading Aviation’s Next Chapter She believes Skyllence distinguishes itself in the market with its unique approach to client requests, where nothing is ever “too wild” or unattainable, and every adventure is possible once client needs are identified. Extensive experience, a wide network of partners, and flexibility give them a competitive edge. Under Vilma’s leadership, the company has made significant investments in advanced data analytics and technology, enabling it to anticipate client needs and tailor services accordingly. This level of attention to innovation and responsiveness has not only enhanced customer satisfaction but has also driven loyalty, making Skyllence the preferred choice for clients seeking exceptional air charter services. More Than Corporate Responsibility When asked about current industry challenges and their impact, Vilma confidently explains that aviation has always been a demanding, 24/7 field: “Even during the pandemic, we managed to leverage our network and expertise to provide critical services, ensuring business continuity and connectivity.” By implementing stringent safety measures and maintaining clear communication, Skyllence continues to provide essential support and reassurance to clients and partners both in times of uncertainty and during regular operations. However, finding the right balance remains a challenge — working around seasonality and matching summer’s high demand with adequate capacity during the quieter winter months in Europe alone is an ongoing effort. And while commercial aviation continues to face issues like staffing shortages and a disrupted supply chain, business aviation saw a surprising boost. Demand surged by 48% during the pandemic and has

Digital Version In the fast-paced and constantly evolving world of aviation, few leaders possess the depth of experience, vision, and passion that Darrell Frey brings to the table. As the driving force behind New World Aviation, Frey is shaping the future of the industry with a focus on quality, innovation, and customer-centric solutions. His journey from the U.S. Navy to leading a pioneering aviation company is a testament to his commitment to excellence and his unwavering dedication to the field. “Our commitment to excellence goes beyond service—it’s about delivering unparalleled experiences in every flight.” A Passion for Flight: The Early Days Darrell Frey’s passion for aviation took root in his childhood, fueled by the stories of his two uncles, both avid aviators and U.S. Navy servicemen. These tales of adventure and precision sparked a deep fascination in young Frey, ultimately leading him to follow in their footsteps. After high school, Frey joined the Navy, where he found himself working in a pilot training squadron that operated Gulfstream aircraft. This experience laid the foundation for a 32-year career at Gulfstream Aerospace, where Frey honed his skills, climbed the ranks, and made significant contributions to the aviation industry. “In aviation, precision and safety aren’t just priorities; they are the foundation upon which everything else is built.” From Technician to Trailblazer: Career Milestones Frey’s career at Gulfstream Aerospace is a remarkable journey of growth and leadership. Starting as an entry-level aircraft technician, his dedication to improving the employee environment and customer experience propelled him into various leadership roles. As General Manager of the Gulfstream Savannah Service Center, Frey oversaw the design and construction of the world’s largest purpose-built service center, guiding a team of nearly 1,000 employees. His accomplishments extended internationally when he took on the role of Director of International Operations, opening Gulfstream’s first location in Brazil and managing operations in Beijing and London. In 2019, after an illustrious career at Gulfstream, Frey transitioned to a new challenge, taking on a Flight Engineer position during the COVID-19 pandemic. His passion for aviation reignited, Frey and his business partners acquired New World Aviation in March 2021, where he now channels his extensive experience into growing and innovating the company’s charter management and MRO businesses. Visionary Leadership at New World Aviation Under Frey’s leadership, New World Aviation is poised to become a leader in Gulfstream charter management, service, and support. Frey’s vision is centered on reinforcing safety, quality, and a customer-first mindset—principles that have defined his career. His strategy to build a strong Gulfstream service team has successfully attracted Gulfstream operators to New World Aviation’s charter management services. Currently, the company manages a Gulfstream G450, Global 6000, Challenger 604, and a company-owned Lear 60. As the competition in the charter management market remains high, Frey is focused on expanding this aspect of the business, ensuring that it benefits from the strong foundation established on the service side. Innovative Projects and Future Aspirations One of Frey’s standout initiatives at New World Aviation is the implementation of MAUS, an NDT solution that allows for advanced scanning without the need for traditional x-ray processes. This innovation not only reduces costs and disruption for customers but also positions New World Aviation at the forefront of technological advancement in the industry. Additionally, the company’s recent Starlink dealership further enhances its service offerings, providing unmatched connectivity solutions for Gulfstream aircraft. Frey’s aspirations for New World Aviation are ambitious. He envisions continued growth, with the company expanding its charter management team and service capabilities while maintaining a strong focus on customer satisfaction and employee development. His goal is to create a world-class service experience for Gulfstream owners, providing a customer-friendly alternative outside the OEM. “Innovation in aviation isn’t just about technology; it’s about creating seamless journeys that exceed expectations.” Leading with Integrity and a Customer-Centric Approach At the core of Frey’s leadership philosophy is integrity, communication, and continuous improvement. He believes in leading by example, drawing from both the successes and challenges he encountered throughout his career. His approach to leadership is grounded in the development of his team, ensuring that every action contributes to the long-term success of the company and its employees. New World Aviation’s commitment to customer support is evident in its real-time work order visibility and follow-up processes, ensuring that customers are informed and satisfied every step of the way. Frey’s dedication to thanking customers and providing exceptional service sets a high standard in the industry. “Leading with integrity and innovation ensures that New World Aviation remains at the forefront of the industry.” Sustainability and Technological Advancement While New World Aviation may be a small company, Frey understands the importance of sustainability and ethical practices. From recycling efforts to careful chemical disposal, every effort is made to reduce the company’s environmental impact. In terms of technology, Frey is leading the charge in integrating cutting-edge solutions, ensuring that New World Aviation remains competitive and ahead of the curve. “Sustainability is the future of aviation, and at New World Aviation, we are dedicated to leading that charge.” Looking Ahead: A Legacy of Excellence As Darrell Frey continues to steer New World Aviation toward greater heights, his legacy of excellence, innovation, and leadership will undoubtedly leave a lasting impact on the industry. With a clear vision, a commitment to his team, and a passion for aviation, Frey is not only transforming his company but also inspiring the next generation of aviation professionals.